12th International Conference on Business Servitization (ICBS 2025 - Bilbao)

This Book of Abstracts summarizes the proceedings of the 12th International Conference on Business Servitization (ICBS 2025), hosted by Deusto Business School in Bilbao, Spain. This edition placed a strong emphasis on the theme Digital servitization as a key enabler of organizational scalability, exploring how advanced digital technologies combined with innovative service offerings can support scalable growth. Although the promise of digital servitization is widely recognized, examples of high-growth firms fully leveraging it remain limited, making this discussion both timely and essential.

The volume brings together 52 contributions across 12 parallel sessions, covering not only scalability but also business model innovation, digital transformation, service ecosystems, and the role of emerging technologies. The conference features speakers from Europe, China, and Latin America, highlighting its global scope.